I used to have the hardest time coming up with ideas for upsells and bonus products.
I couldn’t for the life of me come up with ideas that seemed to provide real value to the customer and not just an offer that felt like I was trying to squeeze money out of them.
That all changed once I started asking myself the right questions.
These questions forever changed the way I look at products.
I took those questions and turned them into what I like to call the Digital Upsell Formula.